SHANNA AMIMO

Sustainable Fashion Strategist | Marketing & CSR Enthusiast
Berlin, DE.

About

An emerging specialist in sustainable fashion with a multidisciplinary background spanning garment technology, ethical marketing, and CSR-driven storytelling. Currently pursuing a Master's in Sustainability in Fashion & Creative Industries, I leverage research, digital tools, and design thinking to deliver impactful outcomes in sustainability reporting and customer engagement. I am actively seeking a working student opportunity in Berlin to contribute to forward-thinking teams dedicated to shaping a greener, fairer fashion future.

Work

CoCreate Good Life BV-COSH!
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Project Management Intern – Marketing Strategies

Berlin, Berlin, Germany

Summary

Managed marketing strategies with a focus on fashion-tech integration and customer satisfaction for a Berlin-based organization.

Highlights

Conducted comprehensive trend research on fashion-tech integration, identifying actionable insights to drive increased market penetration.

Analyzed customer feedback data to propose targeted product improvements, aiming to significantly boost satisfaction scores.

Managed social media content and campaigns, implementing strategies to increase engagement and expand follower count.

Supported editorial styling and coordination efforts, directly contributing to successful magazine features and enhanced brand visibility.

SISSI BOY Fashion Brand
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Fashion Marketing & Product Development Intern

Cape Town, Western Cape, South Africa

Summary

Executed fashion marketing and product development initiatives, leveraging trend research and customer feedback to enhance brand offerings.

Highlights

Spearheaded fashion-tech trend research and customer feedback analysis, directly informing product improvements that led to a 15% increase in market penetration and a 20% rise in satisfaction scores.

Managed social media content and styling coordination, significantly boosting engagement by 20% and follower count by 15% within a two-month period.

Contributed to the successful feature of brand content in 5 prominent magazine publications, enhancing brand visibility and market presence.

JOAN KINUTHIA Fashion House
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Garment Technology Assistant

Nairobi, Nairobi County, Kenya

Summary

Provided critical support in technical garment development, ensuring product quality and adherence to brand standards.

Highlights

Assisted in technical garment development, conducting detailed fabric analysis, sample fittings, and implementing construction improvements to meet stringent brand standards.

Coordinated production timelines and facilitated cross-departmental communication, ensuring on-time delivery and consistent quality across all garment lines.

Conducted rigorous final quality checks on garments, meticulously upholding design integrity and craftsmanship standards prior to release.

Volunteer

Community Textile Upcycling Program
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Volunteer

Nairobi, Nairobi County, Kenya

Summary

Contributed to community-based initiatives focused on sustainable textile practices and resource management.

Highlights

Participated in textile upcycling workshops, promoting sustainable fashion practices and reducing textile waste within the community.

Assisted in organizing and executing community outreach events to educate on the benefits of textile reuse and recycling.

Education

AKADEMIE Mode & Design (AMD)
Berlin, Berlin, Germany

Master's

Sustainability in Fashion and Creative Industries

Courses

Thesis Focus: Assessing the carbon and data footprint of virtual fashion ecosystem

FEDISA Fashion School
Cape Town, Western Cape, South Africa

Bachelor of Arts

Fashion (NQF Level 7)

MCENSAL School of Fashion Design
Nairobi, Nairobi County, Kenya

Diploma

Fashion Design

Languages

English
German

Certificates

Circular Fashion Workshop

Issued By

AMD Berlin

Skills

Business & Data

Microsoft Excel, PowerPoint, Google Workspace, Project Coordination, Consumer Insights, Data Interpretation.

Fashion & Sustainability

Trend Analysis, Garment Construction, Technical Fitting, Textile Knowledge, CSR Research, Lifecycle Assessment, Sustainability Reporting.

Digital Tools & Marketing

Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Social Media Management, Campaign Planning.

Professional Skills

Time Management, Research, Multitasking, Cross-functional Communication.